Bella+Canvas page heading image featuring a male t-shirt model, a toddler t-shirt model and a female apparel model in the brand's clothing.

Bella+Canvas is a prominent brand in the apparel industry, particularly known for its high-quality, fashion-forward wholesale clothing. Founded by best friends Danny and Marco, the brand began in 1992 as a screen printing company. It evolved into Bella+Canvas in 2002, combining their men’s and women’s lines under one name. The company has grown to become the largest manufacturer of wholesale apparel in the USA, headquartered in Los Angeles, California.

Bella+Canvas Brand Overview

Origins and History

  • 1992: Danny and Marco start screen printing in their garage.
  • 1995: Launch of their own cut-and-sew operation due to the lack of women’s products in the market.
  • 1998: Creation of the Bella brand, shifting focus to manufacturing.
  • 2000: Introduction of Canvas, a men’s line, leading to the eventual merger into Bella+Canvas in 2002.
  • Milestones: Introduction of innovative fabrics like the 40 single triblend in 2010 and the Flowy Poly-Viscose in 2011. The launch of the Fast Fashion collection in 2016 and a successful retail site in 2019.

Product Range

Bella+Canvas offers a wide range of apparel, including t-shirts, tanks, hoodies, and more. Their products are known for their superior fit, feel, and quality. They use Airlume combed and ring-spun cotton, which removes 25% more impurities than standard cotton, resulting in softer and more durable fabric. They also emphasise sustainability, with eco-friendly production processes and a commitment to minimising their ecological footprint.

Financial Performance and Market Position

The brand operates primarily in the wholesaling sector, serving various markets with a robust online presence and a direct-to-consumer retail site. With a workforce of 100-200 employees, Bella+Canvas has established itself as a leader in the apparel industry, leveraging innovative practices and a strong commitment to quality and sustainability.

Marketing Initiatives

Bella+Canvas emphasises a strong brand identity focused on uniqueness and self-expression. They maintain a vibrant online presence through their blog and YouTube channel, offering educational content and promoting their eco-friendly and innovative practices. The brand also encourages community engagement through social media and various promotional programs.

Competitive Landscape

Bella+Canvas competes with other major apparel brands like Gildan and Next Level. Their focus on high-quality materials, sustainable practices, and fashion-forward designs sets them apart in the competitive market.

For more detailed information, you can visit their official website.

Why Choose Bella+Canvas for Your Custom Branded Clothing

As garment decorators, we understand the importance of quality and style when it comes to custom branded clothing. That’s why we proudly use Bella+Canvas products. Here’s why Bella+Canvas stands out:

  1. Premium Quality Fabric: Bella+Canvas is renowned for its Airlume combed and ring-spun cotton, which is softer and more durable than standard cotton. This high-quality fabric ensures that your custom branded clothing feels comfortable and looks great, enhancing the wearer’s experience and promoting your brand with every use.
  2. Eco-Friendly Production: Sustainability is at the core of Bella+Canvas. Their eco-friendly production processes minimise environmental impact, making their products an excellent choice for businesses and organisations committed to sustainability. Using Bella+Canvas for your custom branded apparel not only supports eco-friendly practices but also resonates with environmentally conscious consumers.
  3. Fashion-Forward Designs: Bella+Canvas offers a variety of stylish and modern apparel options, from t-shirts and hoodies to tanks and joggers. Their contemporary designs ensure that your custom branded clothing will be fashionable and appealing, increasing the likelihood of regular wear and brand visibility.
  4. Versatile and Customisable: Bella+Canvas products are the perfect blank canvas for any design. Their superior quality fabrics and construction make them ideal for various decoration methods, including screen printing, embroidery, and heat transfer. This versatility allows us to create custom branded clothing that meets your exact specifications and exceeds your expectations.

By choosing Bella+Canvas for your custom branded clothing, you are selecting a brand that aligns with high-quality, eco-conscious, and stylish values. Let us help you elevate your brand with apparel that makes a statement both in appearance and impact.